As someone who has worked as an SEO Brisbane Consultant for years, I’ve learned that UX best practices are not just good for the user experience; they’re also good for SEO. If you’re confused about how to integrate UX and SEO best practices into your website design, don’t worry!
In this article, we’ll go over exactly what some of those best practices are, along with examples from both websites I’ve worked on and others out there in the world. You might be surprised at how easy it can be to start integrating UX into your website!
Use design to help customers get what they want FAST.
Designers use many tools to increase the speed at which their customers can find what they want. One of the most common tricks, as per SEO Brisbane Consultant, is to place the search box in a prominent spot on the site, where it can be seen by both visitors and search engines alike.
This way, customers don’t have to dig through content in order to find what they’re looking for because it’s right there waiting for them!
Another important factor is how you organize your content. When you break down your website into specific sections (often called categories), not only does this make it easier for your customers to browse through products or services, but it also increases the odds that they’ll find what they need without having to click around too much.
Make sure your site is fast.
Making your site faster is one of the most important aspects of SEO. Google’s PageSpeed Insights tool can give you a score for how fast your site loads and offers suggestions for how to improve it, so you should run this test before launching your website and then periodically afterward.
If possible, host your site on a server that is geographically close to your visitors (i.e., near their location) because it will significantly reduce the load time for them.
Organize your content to be intuitive to your customers
Users are the most important part of any business, whether that be small or large. Users are the ones who will always dictate what is successful and what is not. If users aren’t getting what they need from you, then your SEO consultant will tell you to change it.
A few ways to do this are by following best practices for user experience or creating a site map and following that with an SEO audit.
Don’t miss out on keyword opportunities.
In order to avoid missing out on SEO opportunities, it is important to stay up-to-date with best practices. A great way to do this is by consulting an SEO consultant. This person will be able to tell you the latest trends and help you implement any changes that need to be made.
For example, let’s say you have been using the same keyword for your site for the past five years, but now, it has become irrelevant in terms of rank and quality.
Optimize your site for mobile
SEO Brisbane Consultant suggests having a mobile-optimized site is essential in today’s world. The number of people using their phones to surf the web has increased dramatically, and Google even recently announced that they would be favouring sites that are mobile-friendly.
Conclusion
Search engine optimization (SEO) is a key component of any website’s success. It’s important that the site is both usable and searchable so it can be found by potential customers and rank well in search results.
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